This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.

Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of solitary females state they have been happy with their relationship status, when compared with 49% of solitary guys. Overall, it would appear that unattached http://koreandating.org/ Brits are in no rush to discover a partner. As many as 70% of singles in the united kingdom state they have perhaps not actively tried to locate a partner within the last few 12 months*, increasing to 75% of women.

Today, 42% of Brits describe their relationship status as single**, while 58% state they truly are in a relationship***. Of singles that have tried to find a partner within the year* that is last 68% purchased digital methods, like a dating website or software, while 40% have actually checked to meet up some body through buddies and 19% have actually attended activities. Meanwhile, simply 6% have actually speed-dated.

Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, said:

“It is easy to assume that all singletons are actively buying partner; however, our data demonstrates that this really is not even close to constantly being the case. Much of this reluctance to consider a partner are attributed to the young increasingly prioritising their education, careers and monetary security over being in relationships.”

While many aren’t actively looking for love, it seems that the life that is single have its downsides, particularly when it comes to funds. Just 36% of singles in britain state they feel economically protected, in comparison to 52% of the who are in a relationship. Moreover, 29% of singletons include having to pay utility bills among their top three life style challenges, while 25% bother about spending the rent/mortgage.

Societal pressures also prove challenging for most singletons. Over one in three (38%) singles be worried about being alone, with this particular belief increasing among young singletons; 54% of solitary worry that is 18-24s being alone. Plus in the era of social media, Mintel research discovers that 33% of singles state which they feel under pressure in order to make their life appear more fulfilled than it’s.

Mintel research also highlights that for many individuals being in a relationship remains an expression of maturity. Certainly, 54% of singles say they’re not where they truly are anticipated to be in life at what their age is, and 25% think their peers are more grown up than they have been.

“While attitudes towards wedding and relationships could have be more liberal, there remains a societal consider being partnered up and a sense of responsibility to be in a relationship. For marketers, this paves just how for campaigns that counter this concept, and focus on the instead features to be single. From a commercial perspective, there is also scope for stores in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, happening on 11th November.” Jack adds.

Finally, it would appear that those in relationships or who are hitched are far more confident solo that is doing than singletons. While 73% of those in relationships say they feel significantly or very confident going to the theatre or cinema by themselves, this falls to just 68% of singles. Additionally, 61% of attached Brits say they’re confident eating at restaurants in a restaurant alone, in comparison to 56% of singles.

“Singles’ paid off confidence in solo tasks could mirror the perception why these types of tasks are merely suitable for doing either as being a few or as an element of an organization. For leisure brands in particular, this underlines the opportunity to create promotions that will assist to cut back the stigma surrounding doing activities such as venturing out for dinner, or going to the cinema alone, reframing these tasks as providing valuable ‘me time’.” Jack concludes.

*12 months to July 2017

**Single, separated, divorced or not cohabiting

***Married, in a partnership that is civil living as married

Press review copies of Mintel’s Single Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on demand through the press office.

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